Goal:
Commodity trading to develop exports to China, underpinning processing plant acquisition

Barrier:

Lack of in-house commodity trading, sales and marketing experience in Chinese market

Story:

An international industrial company who had recently acquired a concentrate processing plant with a strategic objective to develop export sales to the growing Chinese market. The company however lacked an experienced commodities sales and marketing manager with an established Chinese network. The company wanted to ensure that the product sales value was maximised while all risks involved with international sales and logistics where mitigated. msi‘s services included:

  • Appointed as sales agent for China.
  • Sales negotiation
  • Ongoing market advice and support
Result:

The company successfully acts as sales agent for the processing company